Signs of Hope for Blu-Ray

I’ve written on several occasions about Blu-ray, a successor to the DVD, and how some missteps have put it’s future in doubt. Recent developments bode well for the format’s future.

Last Time, Our Blu Hero was…

Last time I made some predictions about the future of Blu-ray, I set some specific targets I saw as the direction that Blu-ray needed to move,  in order to enjoy some success. I said that if there was a $5 difference in the price of media and a $50 difference in the price of players, then it would be a no-brainer for the typical consumer to pay a little more for a jump in quality. I didn’t think people would pay double for better quality, though, which was where we were when I made that prediction. And yet the times, they are a-changin’.

Recently, I was at a store. I won’t say which one, but it rhymes with Bostco. This store often has high-end merchandise, but only high-end merchandise for which there is strong demand. This store doesn’t go in for fads on things like movies, it waits until there is an established market. Blu-rays have been on the market for years, but this store didn’t until very recently sell movies on Blu-ray, although they have sold the players for several years. This store typically sells DVDs of older movies for $10-$12. When I saw that they had Blu-ray versions of some movies for $15, I knew that the price barrier had finally been broken and things were looking up for Blu-ray.

While media is adopting appropriate mass-consumer pricing, its still hard to find a Blu-ray player at a reasonable price. Players can be found for as little as $199, but that’s still a hefty premium over a bottom-of-the-barrel DVD player, as those start at around $50. Blu-ray Players still need to drop another $50-100. If they hit $100 by Christmas, almost everyone will find one under the tree, and Sony’s gambles will have paid off. It’s been a rough road, Blu-ray, but I think you’re gonna make it after all.